Lifestyle Designer

    Lifestyle Design System

    Design The Life You Want To Lead

    A lifestyle design system with built-in AI advisor. Clarify your values, traits and principles. Execute your goals, habits and tasks.

    Take The Assessment â†’See How It Works →
    A woman and a man in conversation on stage in front of an audience

    How It Works

    Your Lifestyle Management System

    Lifestyle Designer helps you know where to focus, get help acting on it and review what is changing. Aidan uses the relevant LD information you allow him to see and proposes actions you approve before they are saved.

    Explore

    What matters most to me?

    Clarify your Values, understand your Traits and define your Principles. Reuse that work when you ask Aidan for advice or draft your Personal Profile.

    Evaluate

    Where should I focus?

    See your life across six areas and identify what deserves attention. Compare planned project hours with your Pillars, then reassess to see how your readings change.

    Execute

    How do I act and review progress?

    Ask Aidan to propose a Goal, Habit or Task using the information you share. Approve it to save it in LD, log your behaviours and review what is changing over time.

    Illustrative Aidan conversation proposing a Habit, with Accept and Decline controls for the member to review before saving
    The nine Components on a phone
    The Lifestyle Designer Dashboard on a phone
    The Pillars tracker on a phone
    Illustrative Habit Spectrum calculated from habit ratings and logs, showing helpful routines and behavioural drag on a phone

    Aidan, Your AI Advisor

    Advice Based On Your Own Profile

    Aidan works from the Values, Goals, Habits and plans you choose to share. He proposes a Goal, Habit or Task; you review it and click Accept to save it.

    • Works from what you choose to share
    • Proposes Goals, Habits and Tasks
    • Nothing saved without your approval
    • Logs habits and updates project time
    Illustrative Aidan conversation proposing a Habit, with Accept and Decline controls for the member to review before saving
    Illustrative Habit Spectrum calculated from habit ratings and logs, showing helpful routines and behavioural drag on a phone

    The Problem

    Life Rarely Derails It Just Drifts

    A man at a meeting table in a glass-walled office, colleagues in the foreground

    Overloaded

    Day-to-day demands drain my hours. Everything else waits.

    Out Of Balance

    Parts of my life go well. The rest pays the price.

    At A Crossroads

    Something needs to change. I don't know what, or where to start.

    No Clear Focus

    Plenty of goals, no real priority, nothing clearly moving.

    None of this gets better on its own.

    Routines, apps and books rarely stick. A well-led life is what you prioritise and apply consistently, and that takes a system you use every day.

    What Actually Changes

    From Reactive To Proactive Living

    Clearer decisions, less administration and a record of what changes, week by week.

    Priorities

    Before

    Your time goes to whatever is loudest.

    After

    Articulate your primary and secondary Values with practical indicators, then test your commitments against them to make clearer decisions.

    Balance

    Before

    One part of life thrives while others slip unnoticed.

    After

    Compare planned project hours in your six Pillars view with your own assessment readings, so you can see where commitments leave too little room for what needs attention.

    Habits

    Before

    Good intentions that quickly fade.

    After

    Use your ratings and logs to calculate the Habit Spectrum: see which recorded behaviours help, which create the biggest drag and which are slipping over several weeks.

    Purpose & Execution

    Before

    A sense of identity tied to your job title.

    After

    Discuss a priority with Aidan, review a proposed Goal, Habit or Task and approve it to save directly into your plan without manual re-entry.

    The System

    Lifestyle Design Systemâ„¢

    Three Modes and nine Components, covering every part of your life.

    Select any Component to see what it does.

    Values

    What you hold most important.

    The priorities that decide what you give your time to, what you say no to and what a good life means to you.

    More About Values
    Dan Ford, Founder of Lifestyle Designer, in a black-and-white studio portrait

    Built By Dan Ford Executive Coach

    Informed by a decade coaching senior executives and professionals, established research in psychology and behavioural science, an MBA from London Business School and accredited professional coach training. That experience shapes the method and the tools that help you apply it.

    • MBA, London Business School
    • Co-Active Coach Training, Co-Active Training Institute
    • Accredited Coach Training, International Coaching Federation
    • Professional Diploma in Marketing, Chartered Institute of Marketing

    Built On What Works

    Informed By Philosophy, Psychology & Research

    Lifestyle Designer draws on established disciplines and research in psychology, behavioural science and executive coaching. They inform structured reflection, behavioural records and advice you choose how to act on.

    Stoic Philosophy

    Agency, intention and acting from principle - not impulse.

    Existential Philosophy

    Meaning through chosen direction and personal responsibility.

    Buddhist Psychology

    Presence, awareness and clarity over reactivity.

    The Five-Factor Model

    Established personality research informing how the Traits Component describes your tendencies.

    Self-Determination Theory

    Intrinsic motivation as the foundation of sustained performance.

    Human & Social Capital Theory

    Relevance, reputation and relationships as structural advantages - not soft skills.

    Who It's For

    For Executives And Professionals

    A woman advising a senior colleague in a quiet room by a window

    Lifestyle Designer is for people who:

    • Are successful by most measures and want the rest of their life to match.
    • Want a sense of purpose that goes beyond their job title.
    • Feel stretched across work, family and everything else, and want to decide where their time goes.
    • Want a system, not another course or self-help book.
    • Are willing to take an honest look at where they stand.
    • Want to make clearer decisions and follow through in stages, with existing work reused, summaries calculated for them and an advisor that proposes actions they can approve and save.

    FAQ

    Common Questions

    What Is Lifestyle Designer?
    Lifestyle Designer is a lifestyle design system for executives and professionals. It connects your Values, assessments, Goals, Habits and plans so you can live intentionally and with a clear sense of purpose. Aidan uses the relevant information you choose to share and proposes practical actions you review and approve before they are saved.
    What Is The Lifestyle Design Model?
    The method behind Lifestyle Designer: three Modes, each built from three Components. Explore covers Values, Traits and Principles. Evaluate covers Pillars, Drivers and Strengths. Execute covers Goals, Habits and Tasks.
    What Is The Personal Profile?
    Seven fields that provide a practical reference for priorities, decisions and personal reviews. Each draws on specific completed Values, Traits, Principles, Drivers, Pillars, Strengths or Goals. Request a draft, edit or redraft it, keep your chosen wording and download a PDF. Saved fields change only when you save an edit or approve a revision.
    How Much Does Lifestyle Designer Cost?
    £25 a month or £250 a year, with full access to everything. Annual membership saves £50 compared with twelve monthly payments of £25. Lifestyle Designer and Career Designer together cost £35 a month or £350 a year with All Access. If it isn't right for you, you get a full refund within 30 days of your first payment. Renewals do not restart the 30 days. Cancel online at any time.
    Do I Need To Take The Assessment First?
    No, but it is a useful starting point. The Lifestyle Design Assessment takes around five minutes and gives an initial reading from your answers, with a recommended Explore Component. The deeper in-app exercises follow separately and you complete them in stages.
    How Is Aidan Different From Using ChatGPT Or Claude Directly?
    ChatGPT and Claude offer ways to retain context, including memory and projects. In Lifestyle Designer, Aidan works directly with the relevant Values, assessments, Goals, Habits, Tasks, project time allocations, recent Journal entries and Profile fields you choose to share. He can propose Goals, Habits, Tasks, habit logs for today or yesterday and project time allocation updates inside the conversation. Review each proposal and click Accept to save it directly in LD, with less repeated explanation and no manual re-entry of accepted actions.
    How Does Lifestyle Designer Fit Alongside My Work Calendar And Task Manager?
    Lifestyle Designer helps you decide what matters, where life needs attention and whether your planned commitments match your priorities. It does not sync with external work calendars or automatically import tasks. Allocate planned project hours inside LD to compare them with your six Pillars, then use Tasks, Habits and Weekly Reviews to follow through. The Weekly Review covers your Values and Principles ratings; habit insights are calculated from your ratings and logs.
    How Is Lifestyle Designer Different From Career Designer?
    Career Designer covers one area of life - your career - deliberately, when you're planning a move or a strategy. Lifestyle Designer covers the whole of your life, continuously, every day. All Access includes both.

    Pricing

    One Membership - Everything Included

    Connected planning, advice grounded in the context you share, approved actions saved directly and progress and review histories. Save £50 a year with annual membership compared with twelve monthly payments of £25. Full refund within 30 days of your first payment; renewals do not restart the 30 days. Cancel online at any time.

    £25/month£250/year

    Get Started

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